In the late 1970s a classic ketchup commercial captured the attention of television viewers.
Two boys grabbed the condiment to put on their burgers.
“Boy, is your ketchup slow,” says the first boy.
Shocked, the second boy replies, “You mean your mom doesn’t buy you Heinz? Wait till you taste it!”
And wait they do, as the camera zooms in on the thick, tomato-red sauce slowly spilling from bottle to burger while the song “Anticipation” plays.
“The taste that’s worth the wait,” a voice intones at the end of the spot.
Anticipation is a feeling of excitement about something pleasant that you know is going to happen, and it’s just about my favorite feeling in the world.
In a time where much of what we want is instantaneously available with the click of button, or swipe of a finger, waiting for something good is a delicious discipline.
This time of year many folks are anticipating tax returns and thinking about how to spend them. Others are dreaming of summer, reserving campsites or booking hotel rooms. It’s how we get through the gloomy, gray days of February.
But anticipating even small pleasures makes life more enjoyable.
Every morning I groggily open my eyes, fumble for my bathrobe and feed my frantic cats. Then I pour a cup of coffee and take it back to bed.
I look forward to that first sip of hot java. The rich flavor warms me and perks me up enough to pick up my phone and scroll through my calendar.
As I review my daily and weekly tasks, Walter jumps into bed with me, lays his head on my pillow and scoots close for his morning cuddle. At nine months, this kitten is growing fast, so I welcome his furry affection while it lasts.
Dread is the opposite of anticipation. It’s what happened last week when I saw I’d booked a dental appointment and an eye exam the same week. Thankfully, I’d sandwiched Happy Hour with a friend squarely between those two not-fun activities.
Anticipation is all about planning. If I didn’t schedule time to spend with friends, it simply wouldn’t happen.
Derek and I look forward to our weekly date nights. It rarely happens on the same day, but that’s the fun of it. And the dates don’t have to be pricey.
When I’m covering an evening or weekend event, he often comes along and I take him to dinner afterward. We keep a running list of things we’d like to do or see. It can be trekking to an unfamiliar city park, trying a new restaurant or taking in a discount movie.
I also look forward to Saturdays, because Derek almost always brings me breakfast in bed. It wouldn’t be such a treat if it happened every morning, (though I wouldn’t object if it did).
A few times a year, we schedule big events like a concert or getaway. It’s fun to look at our calendars and see the Doobie Brothers concert coming up, or even more exciting – trips to Ohio to visit our twin grandsons.
Since our third son moved out, I’ve added a weekly family dinner to my rotation of anticipation. While I’ve always enjoyed cooking, when my house was full it often felt like one more chore at the end of a busy day. Now, I look forward to setting the table for five and to feeding my boys their favorite dishes.
Carly Simon sang, “Anticipation, anticipation … it’s keeping me waiting.”
And that’s not a bad thing. More than just the taste of good ketchup – the best things in life are worth the wait.