War Bonds

Indies First a boon to authors and booksellers


This weekend during Small Business Saturday, I got to spend a few hours as an honorary bookseller at Auntie’s Bookstore in Spokane. Saturday was a designated Indies First event.



Indies First is a collaboration between authors, publishers, retailers, and readers, and it celebrates independent bookstores and local communities. Speaking of local, this national movement was launched by author Sherman Alexie, who was born and raised on the Spokane Indian Reservation.

Authors/honorary booksellers signed copies of their books, visited with shoppers and offered book recommendations. I was thrilled to see scores of shoppers buying stacks of books!


Plus I got to hang out with brilliant authors like Jess Walter.

My shift also overlapped with Bruce Holbert and Shawn Vestal.


Bottom line? When you support your local bookstores, everyone wins.

War Bonds

Pacific Northwest Booksellers Association Fall Trade Show


I had a wonderful time at the Pacific Northwest Booksellers Association Fall Trade Show in Portland, Oregon this weekend. My publisher invited me to join their Northwest sales rep and sign copies of War Bonds.

I met many wonderful booksellers from across the area and got to see my friends from Auntie’s Bookstore in Spokane and from The Well Read Moose in Coeur d’ Alene.

The show was packed with vendors, representatives from all sizes of publishing houses, authors and most importantly– independent booksellers.

These are the folks that get our books into the readers’ hands, so it was a wonderful opportunity to be able to personally introduce them to War Bonds.

Seeing booksellers’ eyes light up when I explain the premise of the book and show them the fabulous photos within it was great fun, and Portland is a fabulous city to visit.


War Bonds

Thoughts From the Road

Spent some time sharing War Bonds: Love Stories From the Greatest Generation with readers in Wenatchee, WA. and had a signing event at a wonderful indie bookstore in Leavenworth this weekend.

Safely home now, but the Sleepy Hollow wildfire is  burning in the area I just left. Many homes have been evacuated and my thoughts and prayers are with the people in Wenatchee during this fire season– especially my family there.

The reading at the Wenatchee Public Library was especially cool, because my sister and her family live in Wenatchee and my niece works at the library! War Bonds Family

The crowd was wonderfully responsive and asked some great questions during the Q&A time.

War Bonds at Wentachee Library

Then it was on to Leavenworth, WA and the delightful bookstore, “A Book For All Seasons.”

War Bonds Leavenworth

This store is a must visit when in Leavenworth. They have a great selection of books and a welcoming, knowlegeable staff.

War Bonds Leavenworth 2

Perhaps not all authors will agree, but for me the best thing about being an author is meeting wonderrful readers and interacting with bookstore staff. It’s good to be home, but I’ll never forget the people I’ve met during this adventure.

Columns, War Bonds

Books and the stores that sell them are in good hands

In today’s Spokesman Review column I write about what I’ve observed in bookstores across the area.

It seems the dirge lamenting the demise of printed books and the stores that sell them was sung a bit too soon.

Last month, the Christian Science Monitor featured an article about the rise of independent bookstores.

“After a precipitous fall, indie bookstores are making a quiet, but sure, comeback,” the correspondent wrote. “In fact, the number of independent bookstores has increased 25 percent since 2009, according to the ABA (American Bookseller Association). What’s more, sales are up, too.”

And the Associated Press reports that e-books sales have leveled off, leaving print books as the most popular medium of choice.

As someone who’s spent a lot of time in bookstores lately, I’ve had an eyewitness view of this phenomenon.

Since the February release of “War Bonds,” I’ve spent many weekends signing copies or doing readings at stores across the region, and what I’ve seen is enough to warm even the most skeptical writer’s heart.

The most wonderful thing I’ve observed is that bookstores seem to be a destination for young families. On a recent Saturday at a Spokane Valley store, scores of kids still dressed in soccer uniforms browsed the shelves with parents in tow.

A miniature Spider-Man clutched a stack of books. He raised his Spidey mask just long enough to ask his mom for “just one more, please, please, please!”

At another venue, a little boy marched up to my table. “Are you a famous author?” he said.

“I don’t know about famous, but I’m an author,” I replied.

He slowly traced my name on the cover and then shouted, “Dad! Dad! I met a famous author and her name is Cindy!”

From my vantage point, I watch the expressions as people enter. Some are focused and frowning. They have a specific purchase in mind and want to dash in and out.

Then there are what I call “my people.” They enter with bemused expressions, with no certain destination in mind. One woman took a deep breath and said, “I love the smell of books!”

These folks wander from shelf to shelf, picking up a book here and there, stroking the covers, reading the flaps. Sometimes they leave with a stack of books, sometimes just one, but they always leave smiling.

As you’d imagine, I get a fair number of questions while parked at a table near the front of a store. The most common one being, “Did you write this?”

At least that’s a question I feel confident answering.

The second most frequently asked question is, “Where’s the bathroom?”

I’ve also been asked what woodworking books I’d recommend and if I have a favorite travel book. Thankfully, there’s usually a sales associate nearby.

Then there was a youngish man who stopped and asked about my book. When I mentioned I write for The Spokesman-Review, his eyes widened and he said, “I was written about in an opinion column, once.”

Intrigued, I asked why he was featured and he launched into his tale of woe.

“See, I was working at the KFC and this old, cranky-looking dude came in. He was like, totally, old and totally cranky and I didn’t want to make him crankier, so I offered him the senior discount. BOY! Did he get MAD! Then the next week, there I was in his column and he’s complaining about the KFC kid offering him a discount. I was like, dude, you’re already old and cranky, take the damn discount!”

I hope that gentleman doesn’t mind being featured in yet another newspaper column.

At one store, a couple stopped to have a book signed. She said the bookstore was part of their date night. “We have dinner and then come here,” she said.

Now, that’s romantic!

But not everyone who enters a bookstore is there for the printed word. Most stores sell gift items, music and movies, too. That explains the conversation I had with a man about my own age.

He stopped and asked about my book. I gave him my spiel. He nodded, smiled and said, “I don’t read.”

Taken aback, I said, “Not even magazines or newspapers?”

“Nah,” he said. “I just don’t like reading.”

But for every nonreader there are others like the little tyke in his Spider-Man costume, clutching a stack of books and begging for just one more.

From what I’ve observed, books and the businesses that sell them are in good hands.

Contact Cindy Hval at dchval@juno.com. She is the author of “War Bonds: Love Stories From the Greatest Generation.” Her previous columns are available online at spokesman.com/ columnists